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It's not surprising that health groups want menthol cigarettes taken off the market

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"The advertising people from Philip Morris would go to Wyoming rodeos and stuff, watching and looking for people who were the real deal," said Robyn Cutter with the Park County Archives

Its a pure, dust-free, completely harmless material that is so safe, so effective, it actually is used to help filter the air in operating rooms of leading hospitals. The marketing blitz included advertising in medical journals and mailing gift boxes of Kent to physicians, along with Dear Doctor letters talking up the advantages for patients whom you have felt obliged to advise to cut down or cut out smoking. The filter material was produced at H&V plants in West Groton and Rochdale, Mass., and shipped to Lorillard cigarette plants in Louisville, Ky., and Jersey City, N.J