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Example: USA (20242025): Average Savings by Buying Cartons: Buying cartons instead of single packs reduces per-pack cost by 520% Bulk purchase incentives appeal to budget-conscious consumers Impact of Pack Size on Consumption Research has shown a direct link between pack size and smoking behavior: Larger packs increase consumption: Smokers often underestimate how many cigarettes they consume

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For example, for Malboro there were the following versions: Marlboro hard pack Marlboro soft pack Marlboro 100 hard pack Marlboro 100 soft pack Marlboro Green (menthol) Marlboro Lights (low tar) Marlboro 100 Lights Marlboro Lights - hard pack By 1989 Marlboro had established market dominance

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