tobacco brands E-cigarettes Tobacco brand values continue to

Table S3: Additional analysis of Bold IQOS sticks

A summary of research by Bofetta, Petal regarding cancer risk from smokeless tobacco use states "Although epidemiological data from the USA and Asia show a raised risk of oral cancer in those who use smokeless tobacco (overall relative risk 26 [95% CI 13-52]), these are not confirmed in northern European studies (10 [07-13])

But it's important not to use NRT and keep smoking

In summary, the results from these studies show that smokers can reduce their smoking rate using behavioral methods, that this rate can be sustained over time, and that reduced smoking does not necessarily compromise cessation efforts