As a Philip Morris executive said in an internal memo in 1966, the illusion of filtration is as important as the fact of filtration.[12] In 1976, Ernest Pepples, vice-president and General Counsel for Brown & Williamson, wrote that despite the industry claims made about filter cigarettes, in most cases, the smoker of a filter cigarette was getting as much or more nicotine and tar as he would have gotten from a regular cigarette.[13] At the same time, company lawyers were concerned about the reputation of their non-filter brands, which, by implication, were more dangerous
Wrap the carton with cellophane film
Attractive packaging, sleek devices and a variety of flavors distract us from the harmful chemicals they include and make it easy to forget the high levels of addictive nicotine they contain
Treatment and outcomes Of the 17 patients in this study, 70.5% (12 patients) received steroid treatment, primarily methylprednisolone and/or prednisolone
