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"The campaign was inspired by the inventiveness and sense of humor of our loyal customers, millions of whom use Postmates as a way of life rather than an app -- particularly in LA." Developed with Postmates' creative agency-of-record 180LA and media agency partner MBMG, the 'We Get It' campaign brings to life the "superpower" of Postmates' on-demand offering through OOH billboards, bus shelters, wild postings and interactive extensions across Los Angeles and nationally via digital and podcast extensions

'I think every single person I knew called me in the first week of November, and that's fascinating,' Grant told British Vogue a few months later

At times it was everything, with blue crabs crawling out on piers and pilings to flounder stacked on top of each other trying to find oxygen

doi:10.15585/mmwr.mm7244a1 5