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The science of willpower and smoking gives a mixed message

As the FDA put it, Under the PMTA pathway, which is the marketing pathway most likely to be pursued for electronic nicotine delivery systems (ENDS) products, manufacturers or importers must demonstrate to the agency, among other things, that marketing of the new tobacco product would be appropriate for the protection of the public health. Vaping and IQOS are less harmful to users than smoking cigarettes

The land being used could feed between 10 and 20 million people

While these products avoid the lung damage associated with smoking, they come with their own risks, such as oral cancer and gum disease