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Mish , chief executive officer of 22nd Century Group, said, Studies show that at least half of all adult smokers try to quit each year, and VLN cigarettes give them an alternative that tastes, smells and burns like a cigarette but greatly reduces their nicotine consumption. Michael Zercher , president & chief operating officer of 22nd Century Group, said the company is focused on harm reduction and plant technology/science and not affiliated with the big tobacco companies

Many of the jewels in our cases refuse to conform to a single design period, either by striking out on their own or showing the transition from one era to the next

The cigarette is ignited at one end, causing it to smolder, and the resulting smoke is orally inhaled via the opposite end

Retrieved January 2, 2013