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But, he noted, what weve learned is if you provide these in an open market, they dont compete well. Offer people who are already addicted to nicotine the choice between a highly addictive cigarette and one thats less addictive, and youre asking them to make a choice as if its really a free choice. If low-nicotine cigarettes were the only ones on the market, you might assume that people would simply puff on more of them or inhale more deeply to satisfy their nicotine cravings, which would expose them to more of the toxins in the smoke

Tan said that cigarettes, like alcohol, are also a status symbol

The situation in the US has led to President Donald Trump announcing a ban on flavoured e-cigarettes and the supermarket giant Walmart stopping selling them entirely

Learn more in part 3, the effects of nicotine on the body.