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Reynolds chose Grson for the advert was because he, besides having just won the 1970 FIFA World Cup, when Brazil became three-time world champion, he was an inveterate smoker who lit a cigarette during concentration and training," says Jaques Lewkowicz, a partner at Lew ' Lara, who at the time signed the campaign with Jos Monserrat Filho
Recognising the complex situation with migrant workers in Italian agriculture, PMI has taken supplementary steps to gain more visibility and prevent potential issues through a mechanism that provides direct channels for workers to raise concerns, specifically funding an independent helpline and direct engagement programme with farm workers. On the IOM scheme, he said: This work has been recognised by stakeholders and elements are being considered for continued action. Simon Cleverly, group head of corporate affairs at British American Tobacco, said: We recognise that agricultural supply chains and global business operations, by their nature, can present significant rights risks and we have robust policies and process in place to ensure these risks are minimised
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