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However, they were recently sued for trademark infringement and forced to change their brand name in the U.S

Gray listened to advertising employees from the William Esty Co., and the slogan "Winston tastes good like a cigarette ought to" was considered, then replaced by the more succinct "Winston tastes good like a cigarette should." [5] The first print ad appeared in The Pittsburgh Press in September 1954, although with 'real' added: "Winston tastes real goodlike a cigarette should!" [6] [7] An ad in Life followed, then other outlets, using the now well-known wording

Travelers: Portable manual and electric options offer convenience for those who roll less frequently or on the go, ensuring a fresh smoke wherever they are

Code 70.160.080"