what's the point of soft pack cigarettes

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Name: what's the point of soft pack cigarettes vs Hard Pack: What Tobacco Brands Should Know Softpack hi-res stock photography and
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Secondly, there was a subtle psychological reason, the premise being that troops heading into battle wouldn't mind staying at a place where cigarettes must be plentiful and troops about to depart for combat would be somehow comforted in places with familiar names of cities back home (Camp Atlanta, Camp Baltimore, Camp New York, and Camp Pittsburgh, among others)